BrandU! Kaepernick to Take His Talents to the USPTO!

Looks like Colin Kaepernick is hip to the true value of his likeness.  According to ESPN, Kap has filed for a Trademark for the likeness of his face that includes – of course – his now famous beard and the blow out afro.  Without question, this is in response to the rise in stock value and social media blitz that Nike receieved after their mutual campaign went viral.  The value in his strategy is  realizing that HE is the brand; more than NIKE.

Source: Why You Should Buy Nike Stock After Colin Kaepernick Ad

“I think it’s very smart,” trademark attorney Josh Gerben of Washington-based Gerben Law said of Kaepernick’s filing. “Nike made him relevant. Now he can monetize that and promote his movement more.”

Source: Colin Kaepernick files to trademark image of his face, hair

One of the goals of the #BrandU movement is for athletes to fully understand the value of their assets: that being them.  We are approaching a new era of rapid marketing and fabrication of products.  There are no limits to how autonomous an athlete can be in controlling all cogs of the value chain, from Intellectual Property to Marketing and Distribution.

According to the USPTO, the following are the “Good and Services” that Mr. Kaepernick is filing for the mark:

IC 003. US 001 004 006 050 051 052. G & S: Lotions; body wash; toiletries; hair care preparations; shampoo; hair conditioners and hair volumizers; hair sprays and hair gels

IC 004. US 001 006 015. G & S: Candles

IC 009. US 021 023 026 036 038. G & S: Protective covers and cases for cell phones, laptops and portable media players; pop sockets, namely, cell phone holders; headphones; ear buds; sunglasses; records, CDs and DVDs; decorative vinyl records; mouse pads

IC 011. US 013 021 023 031 034. G & S: Electric candles; lamp shades; electric night lights; electric fans

IC 014. US 002 027 028 050. G & S: Jewelry; earrings; necklaces; key chains; clocks; watches

IC 015. US 002 021 036. G & S: Drums; skins for drums

IC 016. US 002 005 022 023 029 037 038 050. G & S: Notebooks; note cards; adhesive note papers; stationery; pencils; pens; markers; stickers; erasers; binders; books; bookmarks; posters; coasters; handkerchiefs of paper; cardboard coasters

IC 018. US 001 002 003 022 041. G & S: Backpacks; bags; athletic bags; tote bags; coin purses; wallets

IC 020. US 002 013 022 025 032 050. G & S: Hand fans; pillows; furniture; mirrors

IC 021. US 002 013 023 029 030 033 040 050. G & S: Mugs; plates; bowls; drinking glasses; water bottles; tins; hair products, namely, afro picks, brushes and combs; compacts sold empty; coasters, not of paper or textile; serving trays

IC 024. US 042 050. G & S: Pillow cases; blankets; towels; handkerchiefs of textile; coasters of textile

IC 025. US 022 039. G & S: Clothing, namely, shirts; T-shirts; hoodies; sweatshirts; long-sleeve shirts; jerseys; pants; jackets; pajamas; hats and caps; headwear; footwear; sandals; flip flops; wrist bands

IC 026. US 037 039 040 042 050. G & S: Ornamental novelty buttons, pins and badges; ornamental cloth badges

IC 027. US 019 020 037 042 050. G & S: Door mats; slip mats; vinyl slip mats for turntables

IC 028. US 022 023 038 050. G & S: Toys; construction toys; dolls; bobblehead dolls; figurines; playing cards; dominoes; board games; puzzles; fidget spinners; stress balls; wheels

IC 030. US 046. G & S: Food products; mints; candies; lollipops; gummy candies

IC 041. US 100 101 107. G & S: Conducting workshops and seminars in self empowerment and awareness; Providing classes, workshops, seminars and camps in the field of self empowerment and awareness to properly interact with law enforcement; Providing a website featuring information about education, social activism, self-empowerment and awareness; Production of television shows and films

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Robert Newkirk

Chief Stategist at Dark Hive LLC
I nose dive into mega trends and narratives with uncertain endings.I am an avid researcher who has no problem spending every second of the day in search of the new. Currently my passion is MAME, an existentialist journey of a protagonist who can't escape his haunted past...quite reflective: www.mame.world
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